EOL 2022

City Awareness Programme

As part of the multi-pronged approach, a city Awareness Programme is being conducted to promote the survey among citizens at the city level. This programme aims to drive city administrations to increase awareness and engagement of the citizens by conducting specific city-level activities.

The city will be scored as per their compliance on the prescribed activities. These scores will directly impact the ranking of all cities on the Ease of Living Index 2022.

Collaterals City Referral Code

Marking Scheme

Particulars	Total Score	Activity	Final Scores
City Awareness	100	Billboards & Hoarding	10
		Wall graffiti	20
		Campaigns	10
		Survey	20
		Print Media	10
		Digital Media	10
		Innovative Initiative	20

Details of Activities for Cities

Following activities may be undertaken by the city under each of the seven categories:

Billboard & Hoardings: Publicity hoardings and pillar boards may be put up at city, for instance at the junctions, bus stands, commercial areas, railways stations and national and state highways.
Wall Graffiti: Wall graffiti related to the EoL & CPS may be used to create awareness. A QR code linked to the survey form may be added.
Campaigns: Campaigns may be organized to create awareness about EoL & CPS. Each Campaign is to have a minimum crowd of 50 people.
Referral Survey Promotion: City may encourage the citizens to fill the online survey from using their referral code to increase the engagement.
Print Media: Print media including Press Ads, Press Briefings and Editorials may be utilized for promotion.
Digital Media: Social Media platforms such as Twitter, Facebook, Instagram and others may be used for better reach
Innovation Initiatives: Innovative promotions through broadcasting & collaborations (e.g., radio jingles, movie theatres, eateries, etc.) may be explored. Also, broader stakeholder coverage through focused promotion (for senior citizens, employees, women, slum dwellers, shopkeepers, students, reaching parents through school children, including dovetailing with existing city-level events) may be investigated. City can also do promotion activities via merchandising (EoL caps in tourist places, EoL badges, EoL carry bags, EoL balloons etc.).

Bill Boards & Hoardings – 10 Marks
- Publicity Hoardings, Pillar boards may be put up at ULBs, for instance at the junctions, bus stands, commercial areas, railways stations and national and state highways
Wall Graffiti – 10 Marks
- Wall graffiti related to the EoL & CPS may be used to create awareness. A QR code linked to the survey form may be added.
Campaigns – 10 Marks
- Campaigns must be organized to create awareness about EoLI. Each Campaign to have minimum crowd-sourcing of 50 people
Survey Promotion – 20 Marks
- ULBs must encourage the citizens to fill the online survey form using their referral code to increase the engagement for gathering responses
Print Media – 10 Marks
- Press Ads
- Press Briefings and Editorials
Digital Media – 10 Marks
- Social Media platforms
Innovation Initiatives – 30 Marks
- Innovative promotions through broadcasting & collaborations (e.g., Radio Jingles, eateries, movie theatres, etc.)
- Stakeholder Coverage through focused promotion (Senior Citizens, Employees, Women, Slum Dwellers, Shopkeepers, Students, reaching parents through school children, events, including dovetailing with existing city level events)
- Merchandising for promotion (EoLI caps in tourist places, EoLI badges, EoLI carry bags, EoLI balloons, EoLI behind receipts, etc.)

Compliance & Score Distribution

Activity	Population	Marks	Compliance Number	Category 1	Category 2	Category 3	Category 4	Category 5
Billboards & Hoarding	>10L	10	50	>=50	37-49	25-36	10-24	<10
	5-10L		35	>=35	26-34	18-25	<7-17	<7
	50K-5L		20	>=20	15-19	10-14	<4-9	<4
	<50K		7	>=7	5-6	3-4	1-2	<1
Total				10	8	6	4	0
Wall graffiti	>10L	20	20	>=20	15-19	10-14	4-9	<4
	5-10L		15	>=15	11-14	7-10	3-7	<3
	50K-5L		10	>7	6-7	4-5	2-3	<2
	<50K		7	>=7	5-6	3-4	1-2	<1
Total				20	16	12	8	0
Campaigns*	>10L	10	20	>=20	15-19	10-14	4-9	<4
	5-10L		15	>=15	11-14	7-10	3-7	<3
	50K-5L		10	>7	6-7	4-5	2-3	<2
	<50K		7	>=7	5-6	3-4	1-2	<1
Total				10	8	6	4	0
Survey	>10L	20	1000	>=1000	750-999	500-749	200-499	<200
	5-10L		500	>=500	375-499	250-374	100-249	<100
	50K-5L		250	>=250	185-249	125-184	50-124	<50
	<50K		125	>=125	94-124	62-93	25-61	<25
Total				20	16	12	8	0

*Each Campaign to have minimum crowd-sourcing of 50 people

Activity	Action	Marks	Compliance Number	Category 1	Category 2	Category 3	Category 4	Category 5
Print Media	Press Ads/ Editorials/ Press Briefing	10	10	>7	6-7	4-5	2-3	<2
Total				10	8	6	4	0
Digital Media	Social Media Posts	10	150	>=150	120-149	70-119	30-69	<30
Total				10	8	6	4	0
Innovative Initiative		20	7	>=7	5-6	3-4	1-2	<1
Total				20	16	12	8	0