City Awareness Programme

As part of the multi-pronged approach, a city Awareness Programme is being conducted to promote the survey among citizens at the city level. This programme aims to drive city administrations to increase awareness and engagement of the citizens by conducting specific city-level activities.

The city will be scored as per their compliance on the prescribed activities. These scores will directly impact the ranking of all cities on the Ease of Living Index 2022.

Marking Scheme

Particulars Total Score Activity Final Scores
City Awareness 100 Billboards & Hoarding 10
Wall graffiti 20
Campaigns 10
Survey 20
Print Media 10
Digital Media 10
Innovative Initiative 20

Details of Activities for Cities

    Following activities may be undertaken by the city under each of the seven categories:

  1. Billboard & Hoardings: Publicity hoardings and pillar boards may be put up at city, for instance at the junctions, bus stands, commercial areas, railways stations and national and state highways.

  2. Wall Graffiti: Wall graffiti related to the EoL & CPS may be used to create awareness. A QR code linked to the survey form may be added.

  3. Campaigns: Campaigns may be organized to create awareness about EoL & CPS. Each Campaign is to have a minimum crowd of 50 people.

  4. Referral Survey Promotion: City may encourage the citizens to fill the online survey from using their referral code to increase the engagement.

  5. Print Media: Print media including Press Ads, Press Briefings and Editorials may be utilized for promotion.

  6. Digital Media: Social Media platforms such as Twitter, Facebook, Instagram and others may be used for better reach

  7. Innovation Initiatives: Innovative promotions through broadcasting & collaborations (e.g., radio jingles, movie theatres, eateries, etc.) may be explored. Also, broader stakeholder coverage through focused promotion (for senior citizens, employees, women, slum dwellers, shopkeepers, students, reaching parents through school children, including dovetailing with existing city-level events) may be investigated. City can also do promotion activities via merchandising (EoL caps in tourist places, EoL badges, EoL carry bags, EoL balloons etc.).

Compliance & Score Distribution

Activity Population Marks Compliance
Number
Category
1
Category
2
Category
3
Category
4
Category
5
Billboards &
Hoarding
>10L 10 50 >=50 37-49 25-36 10-24 <10
5-10L 35 >=35 26-34 18-25 <7-17 <7
50K-5L 20 >=20 15-19 10-14 <4-9 <4
<50K 7 >=7 5-6 3-4 1-2 <1
Total 10 8 6 4 0
Wall graffiti >10L 20 20 >=20 15-19 10-14 4-9 <4
5-10L 15 >=15 11-14 7-10 3-7 <3
50K-5L 10 >=7 5-6 3-4 2-3 <2
<50K 7 >=7 5-6 3-4 1-2 <1
Total 20 16 12 8 0
Campaigns* >10L 10 20 >=20 15-19 10-14 4-9 <4
5-10L 15 >=15 11-14 7-10 3-7 <3
50K-5L 10 >=7 5-6 3-4 2-3 <2
<50K 7 >=7 5-6 3-4 1-2 <1
Total 10 8 6 4 0
Survey >10L 20 1000 >=1000 750-999 500-749 200-499 <200
5-10L 500 >=500 375-499 250-374 100-249 <100
50K-5L 250 >=250 185-249 125-184 50-124 <50
<50K 125 >=125 94-124 62-93 25-61 <25
Total 20 16 12 8 0

*Each Campaign to have minimum crowd-sourcing of 50 people

Activity Action Marks Compliance
Number
Category
1
Category
2
Category
3
Category
4
Category
5
Print Media Press Ads/
Editorials/
Press Briefing
10 10 >=7 5-6 3-4 2-3 <2
Total 10 8 6 4 0
Digital Media Social Media
Posts
10 150 >=150 120-149 70-119 30-69 <30
Total 10 8 6 4 0
Innovative
Initiative
20 7 >=7 5-6 3-4 1-2 <1
Total 20 16 12 8 0